BCAC Privacy Policy

Effective Date: December 31, 2021

The Black Coalition Against COVID-19 (“BCAC,” “we,” “our,” or “us”) understands how important the privacy of personally identifiable information (“Personal Information” or “PII”) is to you and other visitors (collectively, “Users”) to our website and mobile application (collectively, the “Website” or “BCAC Website”). This Privacy Policy (“Policy”) will tell you what information we collect about you and about your use of BCAC and its services. It will explain the choices you have about how your personal information is used and how we protect that information. By using the Website, you accept the terms of this Policy.

This Policy applies to the Website, which includes our website, https://blackcoalitionagainstcovid.org, and its subdomains, our mobile application, and all of the websites and internet properties owned or operated by us, regardless of the medium by which the Website is accessed by Users (e.g. via a web or mobile browser). We urge you to read this Policy carefully. 

1. Information We Collect

a. We are the sole owner of information collected on the Website. We collect several types of information from and about Users of the Website, including:

i. Personal Information: We may collect PII from you when you complete forms, navigate web pages, and in connection with other activities, features, or resources we make available on the Website. PII means any information that is linked or reasonably linkable to an identified or identifiable natural person. PII does not include publicly available information from government records, deidentified or aggregate information, or information excluded from the scope of applicable laws.

The types of PII we may collect, use, store and disclose include the following categories of information:


Type of Information
Contact   Information and Identifiers   
 First Name, Last Name, Email Address, IP address 
Internet   Identifiers and Activities   
Browsing History, Search History, Interactions with the Website 

ii. Deidentified Information: We may collect deidentified information from you that may not by itself reasonably identify you as the source when you navigate the Website (“Deidentified Information”). Deidentified Information may include: (i) device type, (ii) device operating system, (iii) internet browser type, (iv) internet service provider, (v) referring/exit pages, (vi) date/time stamp, and (vii) clickstream information. We will take reasonable measures to ensure that Deidentified Information we collect is not personally identifiable and may not later be easily used to identify you as required by applicable law.

2. Collected Information: When you use the Website, we collect the information as follows:

a. Directly from You
i.We collect PII when you voluntarily submit PII to us while completing forms on the Website and in connection with other activities, services, features, or resources we make available on the Website. The PII we collect depends on what you do when you visit or utilize the Website or how you choose to communicate with us.

b. User Comments

i. In connection with the use of our blog, Users are able to submit comments. Our comments feature in the blog section should not be considered private information. 

ii. Any information (including Personal Information) you share in any review, or other forum is by design open to the public and is not private. You should think carefully before posting any Personal Information in any public forum. What you post may be seen, may be disclosed to or collected by third parties and may be used by others in ways we cannot control or predict, including to contact you for unauthorized purposes. As with any public forum on any site, the information you post may also appear in third-party search engines. 

c. Emails sent to BCAC

i. This Privacy Policy does not apply to information, content, business information, ideas, concepts or inventions you send to BCAC by email. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an email to BCAC.

d. Website and Device Information

i. When you access and use the Website, BCAC automatically collects and stores in its server PII and Deidentified Information from your browser or mobile device such as your IP address or unique device identifier, browser information (including referring URL), your preferences and settings, cookies and information about the content you have viewed and actions taken (e.g., search queries, ad engagement, clicks and the associated dates and times). 

e. Cookies and Other Tracking Technologies

i. We and our partners use cookies to collect information about your use of the Website. “Cookies” are small data files assigned to your browser when you visit a BCAC Website which enable recognition of your browser and collect and store information about your use of the Website, as described above. Most internet browsers automatically accept cookies. However, you can instruct your internet browser to block cookies or to provide you with a warning prompt before you accept cookies from the Website. Please refer to your internet browser’s instructions to learn more about these functions. If you reject cookies, the functionality of the Website may be limited and you may not be able to participate in several of the Website’s features. 

ii. In addition to cookies, we and our partners use other tracking technologies that collect information about your use of the Website including mobile identifiers and “web beacons” which are small graphic files (sometimes called “clear GIFs” or “web pixels”) embedded in a web page or email typically used to monitor activity and send relevant information back to a home server (which can belong to the host site, a network advertiser or some other third party). The information collected by such tracking technologies may be combined with other information that our partners have access to, including your name, email address and physical address, so that we can send you materials, either electronically or by direct mail, that may be of interest to you. 

iii. Our advertising service partners may use cookies and other tracking technologies to collect information about your use of the BCAC Website, including content you have viewed. These third parties may use this information to help BCAC deliver advertising on the BCAC Website and on other third party websites based on your browsing activity on the BCAC Website. BCAC may further tailor the advertising on the BCAC Website and these other third party websites based on additional information to the extent known by BCAC or these third parties.

f. Third Party Services

i. We may collect PII about you from third parties whose privacy practices may differ from the practices described in this Policy. We do not make any representations or warranties concerning, and will not in any way be liable for, any informational content, products, services, software, or other materials available through third parties. Your use of third parties’ services and/or third party websites is governed by and subject to the terms and conditions of those third parties and/or third party websites. We encourage you to carefully review the privacy policies and statements of such third parties and/or third party websites.

3. How Information Collected About You Is Used

a. We may use Users’ PII for lawful business purposes to help enhance Users’ experience. These purposes include:

i. To provide, improve and create new services;

ii. To respond to your inquires and to send you administrative communications about the BCAC Website and services;

iii. To obtain your feedback about the BCAC Websites and services;

iv. To statistically analyze trends and user behavior and activity including how frequently areas of the BCAC Websites are visited, how the Website is being used and how many emails are received and opened;

v. To provide you and people with similar demographic characteristics and interests with more relevant content including advertising both on and off the BCAC Website; and

vi. To conduct research and measurement activities, including those described below.

b. BCAC may use your PII and/or Deidentified Information to promote the safety and security of the Website, our users, and other parties. For example, we may use the information to authenticate users, protect against fraud and abuse, respond to a legal request or claim, conduct audits, or enforce our terms and policies. 

c. In addition, BCAC may use Personal Information about you for other purposes that are disclosed to you at the time we collect the information and/or with your consent. 

d. BCAC may combine your Personal Information and other information collected about your use of the Website, and also supplement with information from external sources for the purposes described in this Policy. For example, information that BCAC collects about you may be combined by BCAC with other information available to BCAC through third parties for research and measurement purposes, including measuring the effectiveness of content, advertising or programs. This information from other sources may include age, gender, demographic, geographic, personal interest, or other information. We may report aggregate information, which is not able to be identified back to an individual user of the BCAC Website, to our current or prospective advertisers and other business partners. 

e. We will not collect additional categories of PII or use PII we collected for materially different, unrelated, or incompatible purposes without providing you notice.

4. Sharing Your Information

a. We may disclose Users’ PII to third parties for a business purpose as described below. Otherwise, we do not sell or rent PII and will not disclose Users’ PII to third parties without your permission.

b. BCAC Subsidiaries and Corporate Affiliates

i. We may share your PII with our subsidiaries, affiliates and companies acquired by or merged with us and our affiliates for their use for the purposes set forth in this Policy. Subject to applicable law, we may share your information with our subsidiaries and corporate affiliates, which may also use cookies and other tracking technologies described herein, for behavioral or targeted advertising, and to provide to us analytics, insights, actions and other information related to your use of the Website or those of third parties and to its clients to provide similar services to you. 

c. Business Transactions

i. In the event of a corporate change in control resulting from, for example, a sale to, or merger with, another entity, or in the event of a sale of assets or a bankruptcy, BCAC reserves the right to transfer your PII to the new party in control or the party acquiring assets. If the surviving entity in that transaction is not BCAC, the surviving company may use your PII pursuant to its own privacy policies, and those policies may differ from this Policy.

d. Service Providers

i. We may disclose your PII to third party service providers that assist us in providing user support, communicating with Users, and promoting our services, as well as third party service providers that provide other services to us relating to our services and/or the Website.

e. Third Party Advertisers

i. We may share your PII with third party advertising service providers who may use this information, on our behalf, to help BCAC deliver advertising on the BCAC Website as well as on third party websites. 

f. Compliance with Law, Regulation, and Law Enforcement Requests

i. To cooperate with government and law enforcement officials and private parties to enforce and comply with law, we may release your PII to third parties: (1) to comply with legal requirements such as a law, regulation, search warrant, subpoena or court order; (2) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request; or (3) in special cases, such as in response to a physical threat to you or others, to protect property or defend or assert legal rights. In addition, we may disclose PII as otherwise described in this Policy. 

5. How Your Information is Secured

a. The security and confidentiality of your PII is very important to us. We take reasonable security measures to protect the security of your PII. While BCAC attempts to protect your PII, we cannot guarantee or warrant that your PII will be completely secure (i) from misappropriation by hackers or from other nefarious or criminal activities, or (ii) in the event of a failure of computer hardware, software, or a telecommunications networks.

6. California’s Privacy Rights


a. California’s “Shine the Light” law permits Users of the Website that are California residents to request certain information regarding our disclosure of PII to third parties for their direct marketing purposes. To make such a request, please contact us at the Contact Information provided below.

7. Data Retention

a. We will retain Users’ PII to the extent necessary to provide the services through the Website. Thereafter, we will keep PII for as long as necessary: (i) to respond to any queries from Users; (ii) to demonstrate we treated Users fairly; (iii) for ordinary business continuity procedures; or (iv) to comply with any applicable laws. We delete PII within a reasonable period after we no longer need the information for the purposes set out in this Policy.

8. Your Choices and Rights

a. Updating/Removing Your Personal Information

i. If you ever wish to access, update, change, delete, or otherwise control your PII, you may do so by contacting us at the Contact Information provided below. To help us process your request, please provide sufficient information to allow us to identify you in our records. We reserve the right to ask for additional information verifying your identity prior to disclosing any PII to you. Should we ask for verification, the information you provide will be used only for verification purposes, and all copies of the information will be destroyed when the process is complete.

ii. Please be aware that although you may opt-out from receiving any future email messages and/or direct marketing communications you may receive from BCAC, we reserve the right to email you administrative notices regarding the Website, as permitted under the CAN-SPAM Act.

9. Third Party Links

 a. The Website may contain links to other websites or applications (“Linked Sites”) that are not owned by us.  We do not control the collection or use of any information, including PII, which occurs while you visit Linked Sites. Therefore, we make no representations or warranties for—and will not in any way be liable for—any content, products, services, software, or other materials available on Linked Sites, even if one or more pages of the Linked Sites are framed within a page of the Website.

b. We may also include social widgets on the BCAC Website which enable you to interact with the associated social media services, e.g., to share an article. These widgets may collect browsing data which may be received by the third party that provided the widget, and are controlled by these third parties. You may be able to manage your privacy preferences directly with the applicable social network platform. 

c. Furthermore, we make no representations or warranties about the privacy policies or practices of the Linked Sites, and we are not responsible for the privacy practices of those Linked Sites. We encourage you to be aware of when you leave the Website and read the privacy policies of Linked Sites.


10. SPAM

a. We do not participate in bulk email solicitations that you have not consented to receiving (i.e., “Spam”). We do not sell or disclose customer lists or email address lists to unrelated third parties. Except as otherwise provided herein, we do not share PII with any third party advertisers.

11. Do Not Track Disclosure

a. Some internet browsers may transmit “do-not-track” signals to websites with which the browser communicates. The Website does not currently respond to these “do-not-track” signals.

12. Children’s Privacy:

a. We are committed to protecting the privacy of children. You should be aware that this Website is not intended or designed to attract children under the age of 13. We do not collect PII from any person we know is a child under the age of 13. If we discover that we have inadvertently collected information from a child under 13 years of age, we will promptly take all reasonable measures to delete such information from our systems.

13. Changes to this Policy

a. We reserve the right to change or modify this Policy and any of our services at any time in our sole discretion. Any changes will be effective upon being posted unless we advise otherwise. If we make any material changes to this Policy we will post an updated version of the Policy to the Website. It is your responsibility to review this Policy for any changes each time you use the Website. By continuing to use the Website after changes are made to this Policy, you agree to such changes. If you do not accept the terms of this Policy, we ask that you do not use the Website. Please exit the BCAC Website immediately if you do not agree to the terms of this Policy.

14. Contact Information

a. If you have questions about this Policy or wish to contact us with questions or comments, please contact us at:
Attn: Reed Tuckson M.D.
Black Coalition Against COVID-19
227 Sandy Springs PI. D-346
Sandy Springs, GA 30328

15. Effective Date

a. This Policy was last modified as of the effective date printed above. This version of the privacy policy replaces and supersedes any prior privacy policies applicable to the Website.